Money can be used for other things than the transfer market

Club Shop is also more money, even though the ROI is very slow. As I said, you can run your team as you want, but I just don't think it is the most effective way you do it financially. Big income results in faster development of a team and I think that is what new owners would like to know. Also developing the teams income allows for higher salaries, better coaches and better facilities. This will help a new team catch up faster to the more established teams.