I wouldn't worry about coaches just yet. Start off by building your stadium (a side that doesn't already have seats). Build VIP seats first. This will help build your income base so you can afford the other facilities, coaches, doctors, and players.
Keep building your stadium at least until you have all the VIP seats built. Then it's better to build the Exec seats next. Some managers may buy a few cheap players here or there during this time, but others wait until all Exec seats are built. By the time you have all VIP and Exec seats built, you should be in good enough shape to afford everything else. Be aware that it will take a few months to get to this point.

Good luck and welcome to GI.

Regulus wrote: thanks, this will be a good start. Another question: How can I get a friendly match?

go to other teams and press 'challenge' at their homepage.

Or go to Ads, choose 'friendly games' and make an ad for a friendly

Listen to these guys! They defiantly know a thing or two about GI.

Welcome to Grid-Iron