Based on League level and Team Form, if I remember correctly, so at the start of the season it is always low, since Team Form is reset in the off-season.

It is more exciting for fans to watch a league match than watching a friendly. Team form only got influence on attendance.

Crusader86 wrote: okay and how many people will stay away for a frienldy the half? and how important is team form like if form is 3 losses then 20% less attendence

this is what the FAQ say about attendance:

Team Form
Team form plays a big factor in the minds of the spectators. They are much more willing to come and root for their team if the team has a good league run and less willing to come when the team hits a bad streak.
- Team Postion
For every position above the last a team gets 1% more attendance. (For Example: a Team that is fifth will get 5% more attendance - calculated with the basic attendance, not the attendance modified by the team form or weather)

since it doesn't tell us an exact percentage of how many spectators we lose if we ost pur last couple of games, it makes me believe that it's not an exact number/percentage, but calculated a bit more randomly.

Gatr22 wrote: There is that "random" word again

I prefer the term, "flavor".

mdjseymour wrote: i prefer "spice" lol

Isn't that a drug or something as well?P?