Sorry for asking so many questions, but it seems to me by doing the math that, until you get into AT LEAST the top 3 divisions, and are in the top 2 or 3 teams in that division, and can afford to upgrade the shop to a high level, that it's a waste of money to worry about the club shop. I mean, it would take almost 3 full seasons before you start making profit, and it makes so much more sense to build the stands first. Is this correct?

And how long do shop upgrades take? I know construction takes 7 days, but do upgrades take 7 days too?

Upgrades are automatic.

It is currently more profitable to build Executive Seats rather than anything else

texasaggies wrote: Will executive seats fill up as well as regular seats? Or is there a better chance that they'll stay empty?

Everything you build will fill up, there is a seat filling formula in the FAQ, read that and you will see that emty seats will not happen before you reach about 15.000 seats in your stadium, and no one has that yet

I have full CLUB SHOP (4) level and Fitness Centre (2) level. Stadium 7500 but one side of stadium is under construction. I cant remember how many seats I put but after constructio I will have about 11000.

He's got minimum amount of players, he never bought a player, he sold many players. That's the perfect team in which he is getting more and more money for upgrades Every investment at the begining is paying off later in the game